A LETTER FROM PAOLA TO YOU
It’s our 10th anniversary, and I’ve been reflecting on the path that brought us here. As this milestone approached, I found myself thinking about what it truly means to embrace every part of who we are — the inner child and the women we’ve grown into — and how this unlocks something magical: wholeness, joy, strength… a wish come true.
10 years of PDPAOLA doesn’t happen every day, so let’s unleash the girl we once were and make her wishes come true.
A WAND TO MAKE
OUR WISHES COME TRUE
To celebrate our 10th anniversary, I’ve created something for myself: a magic wand. Not like the ones from fairy tales, but as a symbol — a reminder that everything I need has always been within me. And since this story has never been mine alone — you’ve made this magic possible from the very beginning — soon this wand will be yours too.
TO IGNITE A NEW BEGINNING:
OUR NEW BRAND SYMBOL
Birthdays are not only about looking back, but also about what comes next and because of that I wish to ignite a new beginning with a new brand symbol — a signature for the era ahead at PDPAOLA.
That wish takes shape today in our new isotype: a brand symbol inspired by the ornamental monograms of 17th-century engraver Charles Mavelot, reimagined in our contemporary language. A bridge between past and future, honoring where we come from while lighting the way for everything still ahead.
TO CELEBRATE A SISTERHOOD MOMENT
When I think about what growing up means, the same image always comes to mind: us as teenagers, wearing those black chokers. Back then, they weren’t just an accessory — they were a symbol of who we were beginning to become: strong, sensitive, and free women.
For this anniversary, I’ve created a refined choker for myself — crafted in silver and shaped with the new anniversary isotype. Not as a trend, but as a tribute to the girl we once were and the woman we’ve become. And to extend that celebration to you, the original black choker is waiting for you in our stores as a special anniversary gift — an amulet of sisterhood.
TO CREATE A LEGACY PIECE THAT LASTS
There is one last wish. A wish I’ve carried for as long as I can remember: to create my dreamed diamond necklace, a jewel that could embody eternity, love, and legacy.
That wish has become the Paola Diamond Necklace. A piece crafted to transcend time — to live a lifetime and beyond. Available exclusively on demand.
THESE ARE OUR WISHES FOR THIS
ANNIVERSARY CELEBRATION…
BUT WHAT MOMENTS HAVE TRULY
SHAPED THESE TEN YEARS?
When I look back, it feels almost surreal. What started as a small dream has grown into a universe that now spans across 42 markets, with more than 1,800 points of sale and 52 stores around the world. I still remember how we used to imagine opening in cities like New York, Milan, or Shanghai — places that once felt like distant dreams. And yet, here we are.
Along the way, some creations became part of who we are. Icons and Twist weren’t just collections — they became symbols of our identity. And new adventures, like the Fine Jewelry Edition with Kelly Rutherford or the Dolphin Signature Collection, reminded me that reinvention will always be part of our story.
Today, our brand lives in three worlds that carry this spirit. Signature, bold silver and gemstone icons that reflect strength and elegance. Fine Jewelry by PDPAOLA, 18K gold and lab-grown diamonds designed to last beyond generations. And Charms, intimate symbols of love and memory. All of them, created to embrace every facet of who we are.
Our growth has gone hand in hand with a stronger commitment to sustainability. Today, all our diamonds are lab-grown, 100% of our gold pieces are made with recycled materials, and we are certified by the Responsible Jewelry Council. This is not a final goal, but a journey — one where we continue to learn, improve, and grow.
Thank you, truly, for being part of these 10 years. This anniversary is as much yours as it is mine — so let’s carry this celebration forward and keep making magic together.
With love,
Paola